The Brill Dictionary of Religion

Get access

(737 words)

1. The term “advertising” denotes a competition-oriented form of mass communication, through various media, for economic, cultural, or religious purposes. Unlike other forms of information transmittal, the communication content of advertising is usually received adventitiously, rather than being purposely sought by recipients. As a significant factor in the economy, and as a part of popular culture, advertisi…

Cite this page
Sabarowski, Markus, “Advertising”, in: The Brill Dictionary of Religion, Edited by Kocku von Stuckrad. Consulted online on 17 January 2021 <>
First published online: 2006
First print edition: ISBN: 9789004124332, 20051223

▲   Back to top   ▲