Starting out as a religion for the poor who were largely excluded in the modernizing world, Pentecostalism was reared, for decades, as a religion in the margins of social and economic power. In the mid-1990s, African countries liberalized the media-scape, allowing market dynamics to drive the mass media industry. Up until the 1990s, Kenyan radio and television were dominated by a single national broadcaster, the Kenya Broadcasting Corporation (KBC), also the mouthpiece of the ruling party KANU, …