Brill’s Encyclopedia of Hinduism Online

Get access

(5,087 words)

At the level of practice, everyday Hinduism is an embodied religion grounded in a materiality that makes the presence of specific material objects and implements an indispensable part of its religious practices. Hindu weddings, funerals, and any number of daily and calendrical rituals, festiv…

Cite this page
Sinha, Vineeta, “Commodification”, in: Brill’s Encyclopedia of Hinduism Online, Editor-in-Chief Associate Editors Knut A. Jacobsen, Helene Basu, Angelika Malinar, Vasudha Narayanan. Consulted online on 19 January 2021 <>
First published online: 2018

▲   Back to top   ▲