Brill’s Encyclopedia of Hinduism Online

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(5,094 words)

At the level of practice, everyday Hinduism is an embodied religion grounded in a materiality that makes the presence of specific material objects and implements an indispensable part of its religious practices. Hindu weddings, funerals, and any number of daily and calendrical rituals, festiv…

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Sinha, Vineeta, “Commodification”, in: Brill’s Encyclopedia of Hinduism Online, Edited by: Knut A. Jacobsen, Helene Basu, Angelika Malinar, Vasudha Narayanan. Consulted online on 23 October 2019 <>
First published online: 2018

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