Brill’s New Pauly

Get access
Search Results: Prev | 1 of 268 |

Advertizing
(528 words)

[German version]

Probably the simplest and most effective way of advertising a product or announcing something was shouting aloud in market-places and streets (cf. propaganda). Moreover, the geographical origin of a product spoke for its quality; there is, for instance, a tradition of formulations such as 'Tarentine' or 'Amorgian cloth', 'Chian wine', 'Falernian wine', etc. as a seal of approval or a mark of quality. Advertising could also occur in a written form on the walls of buildings (Graffiti), in letters, epigrams, etc.

In contrast to commercial advertising are the kalos inscr…

Cite this page
Hurschmann, Rolf (Hamburg), “Advertizing”, in: Brill’s New Pauly, Antiquity volumes edited by: Hubert Cancik and , Helmuth Schneider, English Edition by: Christine F. Salazar, Classical Tradition volumes edited by: Manfred Landfester, English Edition by: Francis G. Gentry. Consulted online on 05 December 2020 <http://dx.doi.org/10.1163/1574-9347_bnp_e12210500>
First published online: 2006
First print edition: 9789004122598, 20110510



▲   Back to top   ▲