One of the most important aspects of Arab press and radio broadcasting is the Arabic language itself. The growth of Arab mass media since the 1950s has greatly enhanced the wider use of Modern Standard Arabic. This is the language of the newspapers and the electronic media, which is generally understood by the population of the Arab world.

Arabic itself is viewed as an important element in the effectiveness of a propaganda effort. The Arabic language, creatively employed and strongly delivered, will produce the intended reaction among listeners. Arabic…