Brill’s Encyclopedia of China

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(1,455 words)

When China introduced its general open-door policy in the late 1970s, international tourism was also expanded considerably. The Chinese leadership hoped that this economic branch would generate significant foreign currency profits. And indeed, this policy has been very successful. The number of inbound travelers has risen from 1.8 million in 1978 to 72.8 million in 1999. During the same period of time, the profits generated by this business sector grew from $0.26 billion to $14.1 billion. China has become one of the world's leading tourist destinations.

International tourist dema…

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Gang, Xu, “Tourism”, in: Brill’s Encyclopedia of China, Managing Editor English Edition: Daniel Leese. Consulted online on 01 March 2024 <>
First published online: 2008
First print edition: ISBN: 9789004168633, 20121018

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