Although the term influenza appears as early as 1504 in the chronicle of the Florentine apothecary Luca Landucci, a coherent terminology was not established until 1742/1743. According to a report in the London Magazine of 1743 (“News from Rome of a Contagious Distemper Raging There, Call’d the Influenza”), the term was borrowed into English on the occasion of the influenza epidemic of that year. At roughly the same time, people in France beg…