Encyclopedia of Early Modern History Online

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(4,444 words)

1. Background

In ancient Greece, systematic investigation of the phenomena of speech and rhetoric (“the art of speaking”) began in the 5th century BCE. Initially this involved teachers sharing model speeches with their students. In the 4th century BCE, in the works of Aristotle, it became the object of a systematic search for the principles of successful persuasion. Aristotle recognized material proof, the chara…

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Schirren, Thomas and Synofzik, Thomas, “Rhetoric”, in: Encyclopedia of Early Modern History Online, Editors of the English edition: Graeme Dunphy, Andrew Gow. Original German Edition: Enzyklopädie der Neuzeit. Im Auftrag des Kulturwissenschaftlichen Instituts (Essen) und in Verbindung mit den Fachherausgebern herausgegeben von Friedrich Jaeger. Copyright © J.B. Metzlersche Verlagsbuchhandlung und Carl Ernst Poeschel Verlag GmbH 2005–2012. Consulted online on 24 July 2024 <http://dx.doi.org/10.1163/2352-0272_emho_COM_026718>
First published online: 2015
First print edition: 20210601

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