Encyclopedia of Early Modern History Online

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(792 words)

Generally speaking, a subscription is a contract in which a series of benefits are provided in return for a lower lump-sum payment, usually in advance. The prosaic legal definition, however, scarcely conveys the fundamental transformation of cultural practice that went hand in hand with the establishment of subscriptions as a form of marketing. This can be illustrated by the history of the theater. Its origins are found in the aristocratic box rental, which originated in the Romance-language world and became common in the German-speaking world as well tow…

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Frimmel, Johannes, “Subscription”, in: Encyclopedia of Early Modern History Online, Editors of the English edition: Graeme Dunphy, Andrew Gow. Original German Edition: Enzyklopädie der Neuzeit. Im Auftrag des Kulturwissenschaftlichen Instituts (Essen) und in Verbindung mit den Fachherausgebern herausgegeben von Friedrich Jaeger. Copyright © J.B. Metzlersche Verlagsbuchhandlung und Carl Ernst Poeschel Verlag GmbH 2005–2012. Consulted online on 28 September 2023 <http://dx.doi.org/10.1163/2352-0272_emho_SIM_016545>
First published online: 2015
First print edition: 20180208

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