Encyclopedia of Jewish History and Culture Online

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Advertising Agency
(1,571 words)

In the 19th century, the advertising agency (Annoncen-Expedition) was an emerging commercial enterprise in which an agency received orders for advertisements and passed them on to newspaper or magazine publishers. The Zeitungs-Annoncen-Expedition Rudolf Mosse (Advertising Expedition), founded in 1867 by Rudolf Mosse (1843-1920) pursued a new business model that built classified advertisements into a mass-market product through its broad distribution system, comprehensive ancillary services, and low prices. Mosse’s Advertising Ex…

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Neumann, Boaz, “Advertising Agency”, in: Encyclopedia of Jewish History and Culture Online, Original German Language Edition: Enzyklopädie Jüdischer Geschichte und Kultur. Im Auftrag der Sächsischen Akademie der Wissenschaften zu Leipzig herausgegeben von Dan Diner. © J.B. Metzler, Stuttgart/Springer-Verlag GmbH Deutschland 2011–2017. Consulted online on 24 February 2024 <http://dx.doi.org/10.1163/2468-8894_ejhc_COM_0033>
First published online: 2017
First print edition: 20170409

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