Form of advertising graphic which was largely developed in the early 20th century by graphic artist and designer Lucian Bernhard (1883–1972), wherein the depiction is consistently limited to the item being promoted and the brand name. This look, characterized by a starkly reduced visual language and two-dimensional colors, is particularly present in Bernhard’s early work. This direction of commercial art, which became known as Plakatstil (poster style), achieved a pioneering significance, especially during the interwar period in Germany in connection with …