Joseph (Jo) Amar (1933-2009) was born in Oujda, Morocco. He began his singing career while attending the yeshiva in Meknes. Moving on to Casablanca, he was invited to record for Columbia, marking the beginning of his rise to stardom. His repertoire already included a variety of genres beyond the Moroccan payṭanut (Heb. religious songs) he had learned in Meknes and current popular songs in Judeo-Arabic.
Amar emigrated to Israel in 1956, by then well known to Moroccan Jews from his recordings. One of his first collaborations in Israel was with the Mizmor Shir Choir, founded by Yossef Be…