N. İzidor Barouhwas born in Istanbul in 1915. In 1932, at the age of seventeen, he joined Turkey’s first advertising agency, İlancılıkLtd., as a customer representative. He rose quickly up the ranks and within a year ended up owning the majority of the company’s shares. Although the business depended solely on newspaper ads at the beginning, Barouh brought limitless dynamism to the Turkish advertising sector, adapting competitively and amenably to new market conditions, such as the use of radio and later television. His clients include such giants as the C…