Cefi (Jeffi) Medina was born on July 22, 1950 in Istanbul. He studied economics at Strasbourg University(France), and then attended and graduated from Istanbul University. In 1974 he began work as a television producer at Manavizyon, a sister company of the Manajans Thompson Advertising Company. In 1978 he was appointed president of Manavizyon, and in 1987, president of Manajans Thompson. In 1993 he left both companies and, together with Yavuz Turgul, established the Medina Turgul Advertising Agency. In 1995 it entered into a joint venture agreement with the DDB Worldwide Communica…