Encyclopedia of Women & Islamic Cultures

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Economics: Advertising and Marketing: Egypt
(4,329 words)


As advertising has evolved over the last fifty years, both as a science and an industry, advertisers have started paying more attention to ethnic and regional markets. This entry exam…

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Nassif, Maggie and Nassif, Mira, “Economics: Advertising and Marketing: Egypt”, in: Encyclopedia of Women & Islamic Cultures, General Editor Suad Joseph. Consulted online on 07 December 2023 <http://dx.doi.org/10.1163/1872-5309_ewic_EWICCOM_001412>
First published online: 2011

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