Encyclopedia of Women & Islamic Cultures

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Economics: Advertising and Marketing: Egypt
(1,827 words)

New forms of commercial marketing emerged in Egypt at the beginning of the twentieth century as a result of three concomitant processes: increased consumption of manufactured goods (both imported and domestically produced) and the development of new commercial spaces, especially in urban areas; the construction of a new role for middle- and upper-class women as the “New Woman” and bearer of the nation's sons (and thus future level of culture); and the expansion of the local press, including the …

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Reynolds, Nancy Y., “Economics: Advertising and Marketing: Egypt”, in: Encyclopedia of Women & Islamic Cultures, General Editor Suad Joseph. Consulted online on 09 February 2023 <http://dx.doi.org/10.1163/1872-5309_ewic_EWICCOM_0225a>
First published online: 2009

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