Encyclopedia of Women & Islamic Cultures

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Economics: Advertising and Marketing: South Asia
(1,269 words)


In two Muslim-majority South Asian countries, Pakistan and Bangladesh, the depiction of women in advertising is often determined by prevalent state media policies; strategies are, therefore, planned accordingly to target women as consumers.

Pakistan and Bangladesh, with populations of 150 million and 140 …

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Yusuf, Zohra, “Economics: Advertising and Marketing: South Asia”, in: Encyclopedia of Women & Islamic Cultures, General Editor Suad Joseph. Consulted online on 27 February 2024 <http://dx.doi.org/10.1163/1872-5309_ewic_EWICCOM_0225b>
First published online: 2009

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