Religion Past and Present

Get access
Search Results: | 2 of 3 |

(1,229 words)

[German Version]

I. Ethics – II. Practical Theology

I. Ethics

Marketing is an activity planned to attract interest; marketing in the mass media refers to services, goals, and merchandise (Sowinski, 4), and is somewhat different from advertising or promotion, which can have negative connotations, and propaganda, the dissemination of ideas (the Counter-Reformation Congregatio de Propaganda Fide [Congregation for the Propagation of the Faith]). Marketing is persuasive communicative use of the media planned by suppl…

Cite this page
Buschmann, Gerd and Klie, Thomas, “Marketing”, in: Religion Past and Present. Consulted online on 25 March 2023 <>
First published online: 2011
First print edition: ISBN: 9789004146662, 2006-2013

▲   Back to top   ▲