Religion Past and Present

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Marketing
(1,229 words)

[German Version]

I. Ethics – II. Practical Theology

I. Ethics

Marketing is an activity planned to attract interest; marketing in the mass media refers to services, goals, and merchandise (Sowinski, 4), and is somewhat different from advertising or promotion, which can have negative connotations, and propaganda, the dissemination of ideas (the Counter-Reformation Congregatio de Propaganda Fide [Congregation for the Propagation of the Faith]). Marketing is persuasive communicative use of the media planned by suppl…

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Buschmann, Gerd and Klie, Thomas, “Marketing”, in: Religion Past and Present. Consulted online on 09 December 2021 <http://dx.doi.org/10.1163/1877-5888_rpp_COM_124167>
First published online: 2011
First print edition: ISBN: 9789004146662, 2006-2013



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