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The origin of the Latin word persona (“mask, role, status”) is unknown; it may be Etruscan. The philologist Gavius Bassus (1st cent. bce) traced the “origin” of the word to the function of the ancient theater mask, namely that of a megaphone which concentrated the voice and caused it to “sound through” (per-sonare; cf. Gellius, Noctes Atticae V 7) in a more sonorous way. The corresponding Greek word is πρόσωπον/prósōpon, “face, mask,…