1. Greek.

The expression ῥητορικὴ τέχνη/rhētorikḗ téchnē was coined by the Sophistic school, which created the theoretical foundation for a form of communication thought of – especially in the Greek world – as an agon: the appearance of one or more communicators before the public, engaging in a linguistic contest. The cultural background of such performance events ¶ (Speech act) was the literary agon and the forensic con…