Religion Past and Present

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Trends Research
(338 words)

[German Version]

is a popularized and commercialized form of futurology, a scientific method of determining possible future scenarios using mathematical tools, developed (Gaston Berger, Jean Bourastié) to be politically prepared to deal with various eventualities of economic and technological development. Alvin Toffler (Future Shock, 1970, 7 million copies sold) and Herman Kahn (Hudson Institute) turned academic futurology into trends research, a journalistically successful and commercially profitable consulting industry. In America they…

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Zweigle, Birgit, “Trends Research”, in: Religion Past and Present. Consulted online on 27 February 2020 <>
First published online: 2011
First print edition: ISBN: 9789004146662, 2006-2013

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