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Advertising Agency

(1,662 words)

Author(s): Boaz Neumann, Tel Aviv
In the 19th century, the advertising agency ( Annoncen-Expedition) was an emerging commercial enterprise in which an agency received orders for advertisements and passed them on to newspaper or magazine publishers. The Zeitungs-Annoncen-Expedition Rudolf Mosse (Advertising Expedition), founded in 1867 by Rudolf Mosse (1843-1920) pursued a new business model that built classified advertisements into a mass-market product through its broad distribution system, comprehensive ancillary services, and low prices. Mosse’s Advertising Ex…
Date: 2017-08-17