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(737 words)

Author(s): Sabarowski, Markus
1. The term “advertising” denotes a competition-oriented form of mass communication, through various media, for economic, cultural, or religious purposes. Unlike other forms of information transmittal, the communication content of advertising is usually received adventitiously, rather than being purposely sought by recipients. As a significant factor in the economy, and as a part of popular culture, advertising is more and more frequently the object of analyses on the part of cultural studies, …