Search

Your search for 'dc_creator:( "Zeevi, Irit" ) OR dc_contributor:( "Zeevi, Irit" )' returned 1 result. Modify search

Sort Results by Relevance | Newest titles first | Oldest titles first

Advertising

(885 words)

Author(s): Zeevi, Irit
Advertisements are part of the cultural landscape of modern society, relating to a particular period and society (Fowles 1996; Lemish 2000). During the first two decades of the State of Israel’s existence, the Israeli advertising field also took its initial steps, slowly shaping the conventions of the form and language of advertising. Over the years, the advertising genre developed, and by the beginning of the 1990s, Israeli advertising had been shaped according to international standards (Hornik and Lieberman 1996). The language of Israeli advertising reflects the transit…