Hager, Fritz-Peter (Zürich RWG) [German version] A. Definition (CT) Pedagogy is the science of education and schooling ( Education/Culture). It can comprise philosophical, theological or empirical theories of education and erudition (associated with psychological or sociological research). In correspondence with fundamental pedagogical topics and problems, pedagogy refers to the nature and aims of education, its methods, tools and measures, its contents and approaches, as well as its anthropological and ideological foundations. Hager, Fritz-Peter (Zürich RWG) …

Mergenthaler, Volker [German version] I. Definition and Systematization (CT) Economically, advertizing denotes an instrument of a company's marketing policy; from the viewpoint of communications theory, it is a specific practice of the communicative use of signs. It has an ulterior goal, viz. to strengthen the advertized product's position in the market. In more recent times, this exclusively or predominantly heteronomous determination of advertizing has been qualified with a view to its artistic charact…