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Polycarp, Saint

(492 words)

Author(s): Buschmann, Gerd
[German Version] (Polycarp of Smyrna; c. 70–156 or 167 ce), “apostolic teacher and prophetic bishop” ¶ ( Mart. Pol. 16.2) as well as a martyr (II; Acts of the Martyrs) was the leading figure in the church of Asia Minor in the 2nd century ( Mart. Pol. 12.2). He received a letter (Ign. Pol.) from Ignatius (Ign. Magn. 15), disseminated the Ignatian Epistles, and in the battle against Docetism (I; cf. Ign . Smryn. 4.2; 5.2) and heresy (II, 2; Marcion) emphasized the apostles as bearers of the church’s teaching – including Paul, whom the heretics claimed for themselves. Irenaeus of Lyon ( Haer. III 3.…


(1,229 words)

Author(s): Buschmann, Gerd | Klie, Thomas
[German Version] I. Ethics – II. Practical Theology I. Ethics Marketing is an activity planned to attract interest; marketing in the mass media refers to services, goals, and merchandise (Sowinski, 4), and is somewhat different from advertising or promotion, which can have negative connotations, and propaganda, the dissemination of ideas (the Counter-Reformation Congregatio de Propaganda Fide [Congregation for the Propagation of the Faith]). Marketing is persuasive communicative use of the media planned…