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Subscription model
(1,552 words)
1. MediaThe subscription model, from Latin
subscriptio (signature), was a financing and marketing strategy, used especially by the early modern book trade, in which purchasers (subscribers) committed themselves in advance to purchase a specific work (Book; Book trade). The system developed in England in the early 17th century, whence it spread to Holland, France, and Germany [1]; [4. 178]. It reached its peak in the late 17th and 18th centuries. In the last quarter of the 18th century the system began to retreat; by the mid-19th century, it was pl…
Date:
2022-08-17
