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Traditional Hinduism specifies four principal aims or goals one should strive for in one’s life: conformity to social and religious norms ( dharma), wealth ( artha), sensual enjoyment ( kāma), and final liberation ( mokṣa) from the cycle of rebirths ( saṃsāra). This fourfold religious prescription typifies the Hindu’s attitude toward life: all human activity is religious and sacred. Although sensual enjoyment includes all kinds of pleasures that delight and fulfil the senses, from the earliest time of the Ṛgveda, the Sanskrit word kāma has been associated more specifically …