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Mass Media

(1,677 words)

Author(s): Grethlein, Christian | Schenk, Michael
[German Version] I. Practical Theology – II. Sociology I. Practical Theology Mass media, i.e. “all the institutions within society that employ technical means of duplication for the spreading of communication” (Luhmann, 10), have become a general prerequisite of public and private communication throughout the world. They represent non-personal media that usually exclude a direct, personally mediated interaction (III) between sender and receiver; however, computer technology enables the linking of various…