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Mass Media

(4,033 words)

Author(s): McQuail, Denis
1. General 1.1. The collective term “mass media” refers to the several different technologies that have been developed into institutional forms for the large-scale dissemination of information and culture. These technologies are better known by their familiar names as the press, radio, television, film, and so forth. The use of a single term, however, reflects the fact that all these means of mass communication share some basic features. Together they belong to what is now virtually a separate soc…