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[German Version] I. Antiquity 1. Greek. The expression ῥητορικὴ τέχνη/ rhētorikḗ téchnē was coined by the Sophistic school, which created the theoretical foundation for a form of communication thought of – especially in the Greek world – as an agon: the appearance of one or more communicators before the public, engaging in a linguistic contest. The cultural background of such performance events ¶ (Speech act) was the literary agon and the forensic contest, already mentioned by Homer ( Il. 18.497–508). It was the particular achievement of the Greek Enlightenment of the 5th…